European Investor
11 Apr 2026, 17:25
Block announced that Birch Coffee has expanded its footprint in New York City with the opening of its 12th location, powered by Square’s unified commerce platform.
The partnership enables Birch Coffee to streamline operations, manage multiple locations, and enhance customer engagement through integrated tools such as point-of-sale systems, marketing features, and subscription services. The brand reported 16% year-over-year growth in 2025, supported by its transition to Square’s ecosystem.
The expansion highlights Square’s role in helping small and mid-sized businesses scale efficiently while maintaining consistent customer experiences in competitive urban markets.
Business wire
The partnership enables Birch Coffee to streamline operations, manage multiple locations, and enhance customer engagement through integrated tools such as point-of-sale systems, marketing features, and subscription services. The brand reported 16% year-over-year growth in 2025, supported by its transition to Square’s ecosystem.
The expansion highlights Square’s role in helping small and mid-sized businesses scale efficiently while maintaining consistent customer experiences in competitive urban markets.
Business wire