Global Finance News
09 Apr 2026, 13:15
JD*com partnered with Zadig & Voltaire to launch a real-time “shop the runway” experience during China Fashion Week.
The collaboration enabled Chinese consumers to purchase the brand’s latest collection instantly via JD*com’s cross-border platform, combining runway presentation with immediate e-commerce access.
The initiative highlights JD*com’s strategy to accelerate global brands’ entry into China through digital retail integration and advanced logistics capabilities.
The collaboration enabled Chinese consumers to purchase the brand’s latest collection instantly via JD*com’s cross-border platform, combining runway presentation with immediate e-commerce access.
The initiative highlights JD*com’s strategy to accelerate global brands’ entry into China through digital retail integration and advanced logistics capabilities.