WS Investor
08 Apr 2026, 19:37
The Kraft Heinz Company announced that its Oscar Mayer unit has launched Maple Bourbon Bacon, marking its first bacon innovation in five years.
Developed in partnership with Evan Williams, the new product features thick-cut bacon cured with bourbon and finished with a 12-hour slow-smoking process, delivering a sweet and smoky flavor profile with notes of maple, vanilla, and caramel.
The product will roll out nationwide in the U.S., targeting growing consumer demand for bold, trend-driven flavors. The launch also signals the start of a broader innovation strategy, with Oscar Mayer planning to introduce new bacon varieties annually through limited-edition releases and potential permanent additions.
In addition to the bacon launch, the brand is expanding its portfolio with new hot dog offerings ahead of the summer grilling season, reinforcing its focus on product innovation and consumer engagement.
Business Wire
Developed in partnership with Evan Williams, the new product features thick-cut bacon cured with bourbon and finished with a 12-hour slow-smoking process, delivering a sweet and smoky flavor profile with notes of maple, vanilla, and caramel.
The product will roll out nationwide in the U.S., targeting growing consumer demand for bold, trend-driven flavors. The launch also signals the start of a broader innovation strategy, with Oscar Mayer planning to introduce new bacon varieties annually through limited-edition releases and potential permanent additions.
In addition to the bacon launch, the brand is expanding its portfolio with new hot dog offerings ahead of the summer grilling season, reinforcing its focus on product innovation and consumer engagement.
Business Wire