WS Investor
07 Apr 2026, 19:08
PepsiCo, Inc. has launched Dirty Mountain Dew, its first ready-to-drink “dirty soda”-inspired beverage, now available nationwide.
The new product combines Mountain Dew’s signature citrus flavor with a creamy finish and is offered in both regular and zero-sugar versions, in bottles and multi-pack cans. The launch taps into the growing “dirty soda” trend, which has gained popularity among consumers seeking customizable, indulgent drinks.
PepsiCo said the product brings a traditionally made-to-order beverage concept into a convenient, ready-to-drink format, expanding access through retail distribution. The company will also offer delivery promotions through DoorDash’s DashMart in select U.S. markets starting later in April.
The launch reflects PepsiCo’s strategy to capitalize on emerging consumer trends and drive innovation in the beverage category.
The new product combines Mountain Dew’s signature citrus flavor with a creamy finish and is offered in both regular and zero-sugar versions, in bottles and multi-pack cans. The launch taps into the growing “dirty soda” trend, which has gained popularity among consumers seeking customizable, indulgent drinks.
PepsiCo said the product brings a traditionally made-to-order beverage concept into a convenient, ready-to-drink format, expanding access through retail distribution. The company will also offer delivery promotions through DoorDash’s DashMart in select U.S. markets starting later in April.
The launch reflects PepsiCo’s strategy to capitalize on emerging consumer trends and drive innovation in the beverage category.