European Investor
03 Apr 2026, 07:13
General Motors retained its leadership in the U.S. auto market in the first quarter of 2026, despite a year-over-year decline in overall sales.
The company reported Q1 sales of 626,429 vehicles, down 9.7% compared with the same period last year, largely due to weaker performance earlier in the quarter caused by winter storms and tough comparisons with strong 2025 figures. However, momentum improved significantly in March, helping stabilize results.
GM increased its market share in full-size pickup trucks and maintained its position as the second-largest seller of electric vehicles in the U.S. The company also recorded strong performance across key segments, including a record first-quarter retail share for GMC and a 20% rise in Cadillac electric vehicle sales.
The automaker said it remains well positioned going forward, supported by a broad product portfolio spanning affordable SUVs to premium vehicles, as well as improving showroom traffic and demand.
The company reported Q1 sales of 626,429 vehicles, down 9.7% compared with the same period last year, largely due to weaker performance earlier in the quarter caused by winter storms and tough comparisons with strong 2025 figures. However, momentum improved significantly in March, helping stabilize results.
GM increased its market share in full-size pickup trucks and maintained its position as the second-largest seller of electric vehicles in the U.S. The company also recorded strong performance across key segments, including a record first-quarter retail share for GMC and a 20% rise in Cadillac electric vehicle sales.
The automaker said it remains well positioned going forward, supported by a broad product portfolio spanning affordable SUVs to premium vehicles, as well as improving showroom traffic and demand.
