Prosus has introduced the Agentic Services Protocol (ASP), an open-source standard designed to enable AI agents to seamlessly interact with online marketplaces and services.

ASP establishes a common communication layer between AI “life assistants” and platforms, allowing users to delegate tasks such as ordering food, booking travel, or arranging transport through a single interface. The protocol builds on Universal Commerce Protocol, extending it to handle real-world service features like delivery logistics, scheduling, and tipping.

The initiative aims to address fragmentation in digital commerce, where each platform currently requires separate integrations with AI systems. By standardizing interactions, ASP allows marketplaces to integrate once and become accessible to multiple AI agents without losing control over pricing, data, or customer relationships.

Prosus highlighted that the protocol supports multiple industries—including food delivery, ride-hailing, and travel—and is designed to expand into additional sectors such as groceries and home services.

The company stated that ASP is a step toward a unified “life assistant” ecosystem, where AI can manage end-to-end transactions, from discovery to payment and post-service feedback, across platforms.