European Investor
31 Mar 2026, 19:20
Royal Caribbean Group and Bank of America announced the launch of Royal ONE™ and Royal ONE Plus™ Visa credit cards, introducing the cruise industry’s first tri-branded rewards cards.
The new cards, developed with Visa, allow customers to earn and redeem rewards across Royal Caribbean, Celebrity Cruises, and Silversea, offering a more unified and flexible loyalty experience. Cardholders can accumulate points through both everyday spending and cruise-related purchases, with redemption options including cruise discounts and onboard services such as dining, excursions, and Wi-Fi.
The Royal ONE card carries no annual fee and offers standard rewards and travel perks, while the Royal ONE Plus card, with a $99 annual fee, provides higher earning rates and premium benefits such as priority boarding, luggage handling, and TSA PreCheck or Global Entry credits.
The initiative is part of Royal Caribbean Group’s broader strategy to enhance its loyalty ecosystem and deliver more integrated value across its portfolio of travel brands.
PRNewswire
The new cards, developed with Visa, allow customers to earn and redeem rewards across Royal Caribbean, Celebrity Cruises, and Silversea, offering a more unified and flexible loyalty experience. Cardholders can accumulate points through both everyday spending and cruise-related purchases, with redemption options including cruise discounts and onboard services such as dining, excursions, and Wi-Fi.
The Royal ONE card carries no annual fee and offers standard rewards and travel perks, while the Royal ONE Plus card, with a $99 annual fee, provides higher earning rates and premium benefits such as priority boarding, luggage handling, and TSA PreCheck or Global Entry credits.
The initiative is part of Royal Caribbean Group’s broader strategy to enhance its loyalty ecosystem and deliver more integrated value across its portfolio of travel brands.
PRNewswire
