European Investor
28 Mar 2026, 07:56
Constellation Brands announced an agreement to acquire the remaining stake in HOPWTR, expanding its presence in the fast-growing non-alcoholic drinks segment.
Constellation first invested in HOPWTR in 2021 through its venture arm, and the full acquisition reflects increasing demand for premium no- and low-alcohol products, with the category growing 22% in 2025.
HOPWTR, a calorie-free sparkling water infused with hops, adaptogens, and nootropics, will continue operating with its existing leadership team, including founder and CEO Jordan Bass.
The deal, expected to close in early April 2026, aligns with Constellation’s strategy to diversify its portfolio and capture evolving consumer preferences toward moderation and functional beverages.
Constellation first invested in HOPWTR in 2021 through its venture arm, and the full acquisition reflects increasing demand for premium no- and low-alcohol products, with the category growing 22% in 2025.
HOPWTR, a calorie-free sparkling water infused with hops, adaptogens, and nootropics, will continue operating with its existing leadership team, including founder and CEO Jordan Bass.
The deal, expected to close in early April 2026, aligns with Constellation’s strategy to diversify its portfolio and capture evolving consumer preferences toward moderation and functional beverages.
