The Investor
27 Mar 2026, 20:56
IHG Hotels & Resorts announced the expansion of its lifestyle brand Atwell in Greater China with the opening of a new hotel in Hefei, following its debut property in Shanghai.
The new Atwell Hefei City Center property features 168 rooms and is designed around the brand’s “new territorial home” concept, combining modern design with local cultural elements to deliver personalized and experience-driven stays.
The move reflects rising demand for lifestyle-oriented travel in China, with IHG emphasizing quality, personalization, and local immersion as key growth drivers.
IHG plans to further expand the Atwell brand into major cities including Suzhou, Nanjing, and Guangzhou, aiming to strengthen its presence in the region’s evolving hospitality market.
The new Atwell Hefei City Center property features 168 rooms and is designed around the brand’s “new territorial home” concept, combining modern design with local cultural elements to deliver personalized and experience-driven stays.
The move reflects rising demand for lifestyle-oriented travel in China, with IHG emphasizing quality, personalization, and local immersion as key growth drivers.
IHG plans to further expand the Atwell brand into major cities including Suzhou, Nanjing, and Guangzhou, aiming to strengthen its presence in the region’s evolving hospitality market.
