WS Investor
25 Mar 2026, 21:13
PepsiCo launches MLB promotion with free Mountain Dew Baja Blast rewards
March 25, 2026 — PepsiCo’s Mountain Dew Baja Blast brand has launched a nationwide promotion tied to the 2026 Major League Baseball season, offering fans free drinks based on game performance.
Under the “Get a Baja for a Blast” campaign, home runs traveling 420 feet or more during MLB games will unlock free Mountain Dew Baja Blast beverages for registered fans, redeemable up to five times throughout the season.
The campaign also includes a collaboration with Rawlings to release a limited-edition baseball glove inspired by the Baja Blast brand, available for purchase online.
PepsiCo said the initiative aims to engage fans through live game moments and digital interaction, strengthening its partnership with MLB and expanding brand visibility during the season.
March 25, 2026 — PepsiCo’s Mountain Dew Baja Blast brand has launched a nationwide promotion tied to the 2026 Major League Baseball season, offering fans free drinks based on game performance.
Under the “Get a Baja for a Blast” campaign, home runs traveling 420 feet or more during MLB games will unlock free Mountain Dew Baja Blast beverages for registered fans, redeemable up to five times throughout the season.
The campaign also includes a collaboration with Rawlings to release a limited-edition baseball glove inspired by the Baja Blast brand, available for purchase online.
PepsiCo said the initiative aims to engage fans through live game moments and digital interaction, strengthening its partnership with MLB and expanding brand visibility during the season.