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WS Investor 25 Mar 2026, 23:59
Apple launches all-in-one “Apple Business” platform for companies

March 24, 2026 — Apple announced the launch of Apple Business, a new integrated platform designed to help companies manage devices, streamline operations, and reach customers, with global availability starting April 14.

The platform combines mobile device management, business email, calendar, and collaboration tools into a single interface, allowing organizations to configure devices, manage employees, and deploy apps efficiently. It also supports custom domain-based communication and integrates with identity providers for automated account setup.

Apple Business introduces new marketing capabilities, including the ability for businesses in the U.S. and Canada to place ads in Apple Maps, enhancing local customer discovery while maintaining Apple’s privacy-focused approach.

The service will be offered free of charge in over 200 countries, with optional paid features such as expanded iCloud storage and AppleCare+ for Business. Apple said the platform is aimed at simplifying IT management, particularly for small and medium-sized businesses, while improving productivity and customer engagement.

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