WS Investor
17 Mar 2026, 19:29
National Basketball Association and The Coca-Cola Company Announce Global Sprite Partnership
The National Basketball Association and The Coca-Cola Company have signed a new multiyear global marketing partnership, marking the return of Sprite as the league’s official global soft drink partner.
The agreement revives a long-standing collaboration dating back to 1986 and will see Sprite activated across major NBA events, international games, and digital platforms through fan experiences, branded content, and promotions.
The partnership aims to deepen engagement with global basketball culture and younger audiences, leveraging player collaborations— including Anthony Edwards—and integrated marketing campaigns to connect the brand with fans worldwide.
Business Wire
The National Basketball Association and The Coca-Cola Company have signed a new multiyear global marketing partnership, marking the return of Sprite as the league’s official global soft drink partner.
The agreement revives a long-standing collaboration dating back to 1986 and will see Sprite activated across major NBA events, international games, and digital platforms through fan experiences, branded content, and promotions.
The partnership aims to deepen engagement with global basketball culture and younger audiences, leveraging player collaborations— including Anthony Edwards—and integrated marketing campaigns to connect the brand with fans worldwide.
Business Wire