United Rentals has launched an AI-powered digital assistant called Equipment Agent, designed to help customers select the right equipment for construction and industrial projects.

The tool uses a conversational interface that allows users to describe their project needs in plain language and receive personalized equipment recommendations, compare options and review specifications such as capacity, reach and terrain requirements. The system also links users directly to product pages to streamline the process from research to rental.

United Rentals said the new assistant is part of its broader digital innovation strategy aimed at improving project planning and decision-making through connected equipment, data insights and AI-driven tools.
Business Wire