Celebrity Cruises, part of Royal Caribbean Group, unveiled a new destination discovery program for its river cruise business, introducing curated on-land experiences across Europe for its 2027 and 2028 sailings.

The program features four categories of experiences led by local experts and designed to deepen cultural engagement in each destination. Activities include storytelling tours with residents, hands-on workshops with local artisans, self-guided digital exploration tools, and exclusive private events available once per sailing.

The experiences will be available across river itineraries and pre- or post-cruise stays in cities such as Prague, Budapest and Amsterdam, as the company aims to enhance immersive travel and differentiate its river cruise offerings.
PRNewswire