The Investor
13 Mar 2026, 17:46
Prosus unveiled its AI-first strategy at its inaugural Prosus Forward technology event, outlining plans to integrate artificial intelligence across its global ecommerce ecosystem.
The company introduced several AI products, including its proprietary Large Commerce Model (LCM), designed to analyze billions of real-world interactions such as orders, searches and clicks to deliver highly personalized customer experiences. The model is already deployed in more than 40 use cases and has improved conversion rates and advertising efficiency across several Prosus platforms.
Prosus also showcased internal and partner-facing AI agents and “life assistants” aimed at automating business operations and simplifying everyday tasks for users across its ecosystem in Latin America, Europe and India, as the company seeks to expand AI-driven services across its portfolio.
The company introduced several AI products, including its proprietary Large Commerce Model (LCM), designed to analyze billions of real-world interactions such as orders, searches and clicks to deliver highly personalized customer experiences. The model is already deployed in more than 40 use cases and has improved conversion rates and advertising efficiency across several Prosus platforms.
Prosus also showcased internal and partner-facing AI agents and “life assistants” aimed at automating business operations and simplifying everyday tasks for users across its ecosystem in Latin America, Europe and India, as the company seeks to expand AI-driven services across its portfolio.