United Rentals, Inc. launched an AI-powered digital assistant called Equipment Agent to help customers select and manage equipment for projects.

The tool provides personalized recommendations based on project requirements through a conversational interface, allowing users to compare equipment types and review specifications such as capacity, reach and terrain suitability.

The system connects directly to product pages on the company’s website, simplifying the process from research to rental reservation. United Rentals said customers using the tool have seen about a 70% improvement in identifying the right equipment.

The launch is part of the company’s broader strategy to integrate AI, data and digital tools to improve equipment planning and jobsite efficiency.
Business Wire