European Investor
26 Feb 2026, 13:40
JD*com and DHL Group have signed a memorandum of understanding to support German brands’ expansion in China and Europe, leveraging JD*com’s e-commerce ecosystem and DHL’s global logistics network.
Under the agreement, DHL will introduce German brands to JD*com’s cross-border platform, enabling them to sell directly to more than 700 million Chinese consumers without establishing a physical presence in China. The partnership combines DHL’s international shipping and trade expertise with JD*com’s logistics arm, JINGDONG Logistics, to provide integrated end-to-end solutions from Europe to China, including preferential customs and VAT schemes for direct B2C shipments.
JD*com will also support participating brands in expanding across Europe through its new retail platform, Joybuy. By integrating logistics infrastructure, digital tools, and market access, the collaboration aims to lower entry barriers, improve fulfillment efficiency, and create scalable growth pathways for German brands in both markets.
Under the agreement, DHL will introduce German brands to JD*com’s cross-border platform, enabling them to sell directly to more than 700 million Chinese consumers without establishing a physical presence in China. The partnership combines DHL’s international shipping and trade expertise with JD*com’s logistics arm, JINGDONG Logistics, to provide integrated end-to-end solutions from Europe to China, including preferential customs and VAT schemes for direct B2C shipments.
JD*com will also support participating brands in expanding across Europe through its new retail platform, Joybuy. By integrating logistics infrastructure, digital tools, and market access, the collaboration aims to lower entry barriers, improve fulfillment efficiency, and create scalable growth pathways for German brands in both markets.