WS Investor
19 Feb 2026, 23:29
Intuit (Nasdaq: INTU) announced a new campaign with Uber Advertising to support the expansion of TurboTax’s Human Intelligence (HI) service model, offering eligible customers a free Uber ride—up to $25—to one of nearly 600 TurboTax Expert Offices or 20 new retail stores.
The initiative is designed to promote TurboTax’s hybrid “done-for-you” tax experience, where Agentic AI automates data entry for most standard tax forms while local tax experts handle personalization and complex scenarios. The company says the model reduces friction by combining digital tools with in-person expertise in newly designed, stress-reducing retail locations.
To drive adoption, new or returning filers who did not use TurboTax Expert Full Service last year can access Expert Full Service (Federal and State) for a flat fee of $150 if they file by March 18, 2026.
The Uber ride offer is available in select U.S. markets through April 15, subject to promotional limits and conditions.
Source: Business Wire.
The initiative is designed to promote TurboTax’s hybrid “done-for-you” tax experience, where Agentic AI automates data entry for most standard tax forms while local tax experts handle personalization and complex scenarios. The company says the model reduces friction by combining digital tools with in-person expertise in newly designed, stress-reducing retail locations.
To drive adoption, new or returning filers who did not use TurboTax Expert Full Service last year can access Expert Full Service (Federal and State) for a flat fee of $150 if they file by March 18, 2026.
The Uber ride offer is available in select U.S. markets through April 15, subject to promotional limits and conditions.
Source: Business Wire.