Intuit announced a major set of product enhancements for Mailchimp aimed at helping ecommerce businesses drive profitable growth through unified data, automation and AI-powered marketing.

The new capabilities combine email, SMS and messaging with a single view of customer data, enabling merchants to launch omnichannel campaigns with clearer attribution and ROI tracking. Intuit said Mailchimp users can achieve up to 30x ROI by activating consented ecommerce data across channels without added cost or complexity.

Key updates include an expanded Site Tracking Pixel, deeper integrations with platforms such as Shopify and review tools, broader SMS availability across 34 additional EMEA markets, a new omnichannel performance dashboard, and improved migration tools for customers switching from other platforms. AI-driven features add predictive insights, automated content creation and campaign optimization across email and SMS.

The ecommerce-focused enhancements are rolling out globally starting February 10, 2026, positioning Mailchimp as a central growth platform for small and mid-sized online businesses seeking measurable, data-driven marketing results.