Palo Alto Networks announced an expanded version of its NextWave Partner Program, redesigning partner incentives to focus on “platformization” and AI-driven security outcomes rather than transactional sales. The updated program rewards partners that integrate security across network, cloud and SOC environments, aiming to reduce customer complexity while increasing high-margin, service-led growth opportunities.

The new NextWave framework introduces streamlined rebates tied to next-generation firewalls, next-generation security and platform adoption, alongside enhanced CPQ tools and automated deal registration to accelerate deal velocity. Palo Alto Networks also launched a Partner Development Fund to reinvest earned rebates into partner-led demand generation, training and solution development. Tailored tracks are included for MSSPs, distributors, global system integrators and authorized service partners to support scalable, AI-powered security delivery.

Source: Palo Alto Networks, PR Newswire, February 5, 2026