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WS Investor 06 Feb 2026, 04:38
Lowe's Companies, Inc. launched MyLowe’s Rewards Kids Club, expanding its long-running Kids Workshops into a more integrated family-focused platform. For the first time, parents can add children directly to their MyLowe’s Rewards profile, enabling digital tracking of workshop participation through badges, simplified registration for multiple kids, and access to free monthly, in-store DIY workshops supported by Lowe’s associates.

The Kids Club combines hands-on building activities with small in-store experiences designed to foster family connection and reduce screen time, responding to research showing strong parent interest in shared, screen-free activities. Registration for the program is now open, with the next nationwide workshop scheduled for February 21.

Source: Lowe’s Companies, Inc., February 5, 2026

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