Standard Chartered has launched a new global marketing campaign, “Invest Like Champions,” in partnership with Liverpool Football Club, aimed at promoting the bank’s Signature CIO Funds across 12 key markets. The campaign draws parallels between elite football strategy and disciplined, expert-led investing, using player roles on the pitch to illustrate different investment approaches.

Developed with creative agency dentsu and led by Octagon Singapore, the initiative leverages Standard Chartered’s long-standing partnership with the Premier League champions to translate complex wealth management concepts into accessible, football-inspired storytelling. The campaign will run from February to April 2026 across Asia, the Middle East, and parts of Africa, supported by a digital- and video-first strategy focused on platforms such as YouTube, TikTok, and Meta, according to Standard Chartered.