WS Investor
27 Jan 2026, 20:46
Veeva Systems released new industry research showing that establishing an AI-ready data and technology foundation has become the top priority for consumer packaged goods (CPG) companies. According to the State of AI in Consumer Goods Report, 82% of surveyed organizations are consolidating legacy systems or moving to unified platforms to standardize data and processes and improve AI readiness.
The study also found that 72% of CPG companies are using, preparing for, or planning to adopt agentic AI, particularly in manufacturing operations. However, progress is constrained by compliance and security concerns, high costs and resource limitations, and integration challenges. Manual processes remain widespread, increasing operational risk, while respondents highlighted AI-powered predictive analytics as critical for improving quality, compliance, and decision-making. The research underscores that successful AI adoption requires coordinated investments in people, processes, and high-quality data infrastructure.
Source: PR Newswire
The study also found that 72% of CPG companies are using, preparing for, or planning to adopt agentic AI, particularly in manufacturing operations. However, progress is constrained by compliance and security concerns, high costs and resource limitations, and integration challenges. Manual processes remain widespread, increasing operational risk, while respondents highlighted AI-powered predictive analytics as critical for improving quality, compliance, and decision-making. The research underscores that successful AI adoption requires coordinated investments in people, processes, and high-quality data infrastructure.
Source: PR Newswire