PayPal Holdings, Inc. said it has agreed to acquire Cymbio, a multi-channel orchestration platform that enables brands to sell across AI-powered shopping environments and traditional e-commerce channels, as the company accelerates its push into agentic commerce. PayPal said the acquisition will allow tens of millions of merchants to make their product catalogs discoverable on leading AI platforms such as Microsoft Copilot and Perplexity, with OpenAI’s ChatGPT and Google’s Gemini expected to follow.

PayPal said Cymbio’s technology and team will strengthen its agentic commerce services, particularly Store Sync, which allows merchants to surface product data on AI shopping interfaces while keeping control of customer relationships, branding, and merchant-of-record status. Brands including Abercrombie & Fitch, Fabletics, Ashley Furniture, Newegg, and Adorama are already live with Store Sync integrations. Cymbio, founded in 2015 and headquartered in Tel Aviv, brings experience in brand integration, marketplace connectivity, and multi-channel commerce automation.

The transaction is expected to close in the first half of 2026, subject to customary closing conditions. Financial terms were not disclosed. PayPal said the deal builds on an existing partnership with Cymbio and supports its strategy to position itself as a core commerce and checkout provider within emerging AI-driven shopping ecosystems.

Source: PayPal Holdings, Inc., PR Newswire, January 22, 2026