The Kraft Heinz Company said its Ore-Ida brand has partnered with Fischer Sports to launch limited-edition “French Fry Skis,” blending the brand’s iconic crinkle-cut fries with winter sports culture. The novelty skis feature a fry-inspired design and are built with Fischer’s performance technology, targeting skiers familiar with the “pizza to French fry” learning milestone on the slopes.

The limited-edition skis will go on sale February 1 for $250 in select retailers across Oregon and Idaho, with promotional events planned at Snowmass later in January. Kraft Heinz said the collaboration is part of Ore-Ida’s broader effort to engage consumers through playful brand extensions tied to seasonal moments.

Source: Business Wire