Global Finance News
14 Jan 2026, 20:09
The Kraft Heinz Company said its Ore-Ida brand has partnered with Fischer Sports to launch limited-edition French Fry Skis inspired by Ore-Ida’s iconic crinkle-cut fries.
The collaboration brings a playful twist to ski culture by celebrating the classic transition from “pizza” to “French fry” skiing, with skis featuring crinkle-cut ridges, a golden fry design, and Fischer’s performance-focused construction. The limited-edition skis will be available from February 1 for $250 at select retailers in Oregon and Idaho, with on-slope demos planned at Snowmass later in January.
Kraft Heinz said the campaign blends brand heritage with winter sports culture, aiming to connect Ore-Ida’s freezer-aisle legacy with experiential marketing on the slopes.
Source: The Kraft Heinz Company, Business Wire, January 14, 2026
The collaboration brings a playful twist to ski culture by celebrating the classic transition from “pizza” to “French fry” skiing, with skis featuring crinkle-cut ridges, a golden fry design, and Fischer’s performance-focused construction. The limited-edition skis will be available from February 1 for $250 at select retailers in Oregon and Idaho, with on-slope demos planned at Snowmass later in January.
Kraft Heinz said the campaign blends brand heritage with winter sports culture, aiming to connect Ore-Ida’s freezer-aisle legacy with experiential marketing on the slopes.
Source: The Kraft Heinz Company, Business Wire, January 14, 2026