Global Finance News
14 Jan 2026, 19:52
The Coca-Cola Company announced a series of leadership and organizational changes aimed at accelerating digital transformation and bringing the business closer to consumers, with all appointments effective March 31, 2026.
As previously disclosed, Henrique Braun will become Chief Executive Officer, succeeding James Quincey, who will continue as Executive Chairman. Coca-Cola also created a new Chief Digital Officer role to unify digital, data, and operational excellence across the enterprise. Sedef Salingan Sahin, currently president of the Eurasia and Middle East operating unit, will assume the position and take over responsibility for the company’s digital strategy.
The company also introduced new regional market groupings covering Asia, Africa, and the Middle East, alongside additional leadership changes intended to improve agility and execution in fast-growing markets. Coca-Cola said the moves are designed to support faster decision-making, stronger digital capabilities, and long-term growth.
Source: The Coca-Cola Company, Business Wire, January 14, 2026
As previously disclosed, Henrique Braun will become Chief Executive Officer, succeeding James Quincey, who will continue as Executive Chairman. Coca-Cola also created a new Chief Digital Officer role to unify digital, data, and operational excellence across the enterprise. Sedef Salingan Sahin, currently president of the Eurasia and Middle East operating unit, will assume the position and take over responsibility for the company’s digital strategy.
The company also introduced new regional market groupings covering Asia, Africa, and the Middle East, alongside additional leadership changes intended to improve agility and execution in fast-growing markets. Coca-Cola said the moves are designed to support faster decision-making, stronger digital capabilities, and long-term growth.
Source: The Coca-Cola Company, Business Wire, January 14, 2026