The Kroger Co. announced the sale of its health and wellness e-commerce subsidiary Vitacost*com to iHerb, with the transaction closing on January 8, 2026. Kroger said the divestment aligns with its strategy to exit non-core assets, while iHerb plans to expand Vitacost using its global platform. The deal is not expected to affect Kroger’s 2025 financial guidance, and financial terms were not disclosed.

Source: PR Newswire.