General Motors reported a 6% increase in full-year sales, supported by broad-based strength across its brand portfolio. The automaker maintained its leadership in full-size pickups for a sixth consecutive year, with the Chevrolet Silverado and GMC Sierra posting their strongest combined sales in two decades, while GM also extended its dominance in the full-size SUV segment for a 51st straight year. In electric vehicles, GM ranked as the industry’s second-largest seller in 2025.

All four GM brands recorded growth over the year. GMC achieved a record sales performance for the second year in a row, Cadillac delivered its strongest sales in ten years, Chevrolet SUVs posted their best-ever results, and Buick emerged as one of the fastest-growing mainstream brands in the US market. GM also highlighted strong affordability and fleet performance, selling nearly 700,000 Chevrolet and Buick vehicles priced below $30,000, growing fleet and commercial sales by 8%, and maintaining incentive levels below the industry average.

Despite the solid full-year performance, fourth-quarter sales declined 7% compared with the same period in 2024, reflecting a softer year-end environment. Commenting on the results, Duncan Aldred, GM’s senior vice president and president of North America, said demand remained strong across price points and that the company is well positioned to build on this momentum in the year ahead.