WS Investor
20 Dec 2025, 22:31
lululemon Plans Expansion Into Six New International Markets in 2026
lululemon announced plans to expand its international footprint in 2026 by entering six new markets through franchise partnerships, marking the largest number of market launches by the brand in a single year. The company will open stores in Greece, Austria, Poland, Hungary, and Romania in partnership with Arion Retail Group, and in India through a previously announced agreement with Tata CLiQ.
The expansion will extend lululemon’s athletic and lifestyle apparel and accessories across Europe and Asia Pacific, supporting activities such as yoga, running, training, tennis, and golf. Customers in the five European markets will be able to shop the full product range online via eu*lululemon*com, while Indian consumers will access the brand through Tata CLiQ Luxury and Tata CLiQ Fashion digital platforms.
lululemon said the move builds on strong international demand and follows recent franchise-based market entries in Italy, Denmark, Turkey, and Belgium. The company emphasized that community engagement, including ambassador programs and local events focused on physical, mental, and social wellbeing, will remain central to its market entry strategy.
With operations already spanning more than 30 markets worldwide, the upcoming launches represent a key step in lululemon’s long-term international growth strategy. Further details on store locations, opening timelines, and community initiatives are expected to be shared during 2026.
Source: Business Wire, lululemon athletica inc.
lululemon announced plans to expand its international footprint in 2026 by entering six new markets through franchise partnerships, marking the largest number of market launches by the brand in a single year. The company will open stores in Greece, Austria, Poland, Hungary, and Romania in partnership with Arion Retail Group, and in India through a previously announced agreement with Tata CLiQ.
The expansion will extend lululemon’s athletic and lifestyle apparel and accessories across Europe and Asia Pacific, supporting activities such as yoga, running, training, tennis, and golf. Customers in the five European markets will be able to shop the full product range online via eu*lululemon*com, while Indian consumers will access the brand through Tata CLiQ Luxury and Tata CLiQ Fashion digital platforms.
lululemon said the move builds on strong international demand and follows recent franchise-based market entries in Italy, Denmark, Turkey, and Belgium. The company emphasized that community engagement, including ambassador programs and local events focused on physical, mental, and social wellbeing, will remain central to its market entry strategy.
With operations already spanning more than 30 markets worldwide, the upcoming launches represent a key step in lululemon’s long-term international growth strategy. Further details on store locations, opening timelines, and community initiatives are expected to be shared during 2026.
Source: Business Wire, lululemon athletica inc.