The Coca-Cola Company and FIFA said they are launching the sixth FIFA World Cup™ Trophy Tour by Coca-Cola, marking 20 years of the global fan engagement program ahead of the FIFA World Cup 2026™. In a December 16, 2025 announcement, the companies said the tour will begin on January 3, 2026, in Riyadh, Saudi Arabia, with the original FIFA World Cup Trophy set to visit 30 FIFA Member Associations across 75 stops and more than 150 tour days worldwide. The tour will include all three 2026 host countries—Canada, Mexico, and the United States—and aims to connect fans through immersive experiences while promoting sustainability initiatives in local communities.

Source: Business Wire, The Coca-Cola Company