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European Investor 14 Dec 2025, 14:22
BBVA and OpenAI have announced a strategic alliance to transform banking through artificial intelligence, marking an unprecedented level of collaboration in the financial sector. After nearly two years of joint work, the partnership will see both organizations co-invest and co-develop AI-driven solutions aimed at creating a highly personalized, customer-centric banking experience while improving operational efficiency across the bank.

Under the agreement, BBVA will gain preferential access to OpenAI’s most advanced models and expert talent. Key initiatives include developing intelligent conversational assistants for customers, AI tools to support relationship managers, and systems to streamline risk analysis, software development, and employee workflows, including a “digital alter ego” to boost productivity.

BBVA will also roll out ChatGPT Enterprise to more than 120,000 employees globally, following a successful pilot that showed significant time savings. In parallel, BBVA plans to integrate its banking services directly into ChatGPT, setting a new benchmark for AI adoption and innovation in global banking.

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