European Investor
10 Dec 2025, 20:04
The Home Depot launched its new Creator Portal, a digital platform designed to connect influencers with home improvement enthusiasts while opening new revenue opportunities for creators. The portal serves as a centralized hub offering campaign opportunities, training resources, product catalogs and shoppable link tools that allow creators to earn commissions and collaborate with The Home Depot and its supplier network.
Thousands of creators have already enrolled, and applications are now open to the public. The program debuts alongside a star-studded “Starting Lineup” of influencers — including Trinity Rodman, Dude Perfect and several DIY experts — timed to drive engagement ahead of the world’s biggest soccer event. The initiative aims to inspire customers with project ideas and drive deeper community engagement.
The Home Depot said the platform reinforces its strategy to connect with customers through trusted voices while supporting creators with tools, perks and storefront capabilities. The company remains the world’s largest home improvement retailer, operating more than 2,300 stores across North America.
Thousands of creators have already enrolled, and applications are now open to the public. The program debuts alongside a star-studded “Starting Lineup” of influencers — including Trinity Rodman, Dude Perfect and several DIY experts — timed to drive engagement ahead of the world’s biggest soccer event. The initiative aims to inspire customers with project ideas and drive deeper community engagement.
The Home Depot said the platform reinforces its strategy to connect with customers through trusted voices while supporting creators with tools, perks and storefront capabilities. The company remains the world’s largest home improvement retailer, operating more than 2,300 stores across North America.
