Shopify reported record-breaking results for the 2025 Black Friday–Cyber Monday weekend, with merchants generating 14.6 billion dollars in sales, a 27 percent increase from 2024. More than 81 million customers purchased from Shopify-powered brands, while peak activity reached 5.1 million dollars in sales per minute at midday on Black Friday. Over 94,900 merchants recorded their best-ever sales day, and more than 15,800 entrepreneurs made their first sale on the platform.

Cosmetics, clothing, activewear, and nutrition products led demand, with an average cart size of 114.70 dollars. The strongest markets were the United States, the United Kingdom, Australia, Germany, and Canada. Cross-border transactions made up 16 percent of orders, and Shop Pay usage grew sharply, accounting for 32 percent of purchases and rising 39 percent year over year.

Shopify said it handled massive traffic volumes across the weekend, including 2.2 trillion edge requests and 90 petabytes of data.