Kroger Co. (NYSE: KR) announced the return of its 12 Merry Days of Deals savings event, running December 3–14. Shoppers can unlock one new digital deal each day through the Kroger app, website, or at checkout, with all offers redeemable through December 16.

The event features surprise daily discounts across holiday hosting essentials, seasonal items, fresh foods and more. Kroger says the promotion is designed to help customers stretch their budgets during the holiday season.

Executives highlighted that the program delivers added savings without compromising quality, supported by Kroger’s Fresh & Quality Guarantees.