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The Investor 18 Nov 2025, 21:40
Lululemon has unveiled Team Canada’s official athlete kit for the Milano Cortina 2026 Olympic and Paralympic Winter Games, marking the company’s third Games as the team’s Official Outfitter. Developed over two years in collaboration with athletes, the collection emphasizes thermoregulation, adaptive and inclusive design features, and visual themes inspired by Canada’s landscapes. The kit incorporates new adaptive footwear, seated-fit styles, abrasion-resistant materials, magnetic zippers, and braille elements.

Lululemon also expanded its roster of Team Canada Ambassadors, adding Sidney Crosby alongside athletes from bobsleigh, figure skating, snowboarding, para sport, and hockey. The Team Canada x Lululemon retail collection launches online in Canada and the United States on November 18, and in select stores in Canada and Milan on November 19. Proceeds from Future Legacy items will support the Canadian Olympic Foundation and Paralympic Foundation of Canada.

The apparel will be worn by athletes, coaches, and staff throughout ceremonies, travel, media appearances, and daily life during the Games.

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