GoDaddy Launches Trusted Identity System for AI Agents

GoDaddy Inc. has unveiled a new trusted identity naming system designed to help businesses and developers verify and trust AI agents in an increasingly complex digital ecosystem. With more than one billion AI agents expected to be created over the next three years, the company aims to address the lack of standards for distinguishing legitimate agents from malicious ones.

The system builds on GoDaddy’s experience with domain names, DNS, and SSL certificates, applying proven technologies to AI interactions. It uses human-readable domain-style names, PKI-backed cryptographic verification, and protocol-agnostic adapters to ensure interoperability across frameworks. Lifecycle management features like registration, renewal, and revocation provide additional governance and security.

GoDaddy is working with industry groups and standards bodies, including leveraging concepts from an Internet Engineering Task Force (IETF) draft on an Agent Name Service (ANS). A developer preview of the system will launch in the coming weeks, with broader availability to follow.