AppLovin has rebranded its advertising business as **Axon**, expanding beyond gaming into performance advertising for all types of businesses. Since launching Axon AI technology, the company has quietly onboarded hundreds of e-commerce and web advertisers, adding integrations like Shopify apps, Dynamic Product Ads, and credit card billing to make setup and measurement easier. With this shift, AppLovin has also divested its remaining apps business to fully focus on advertising.

The new **Axon Ads Manager**, opening on a referral basis starting October 1, offers self-service access with transparent tools, merchant integrations, and AI-powered real-time bidding designed to maximize returns. Backed by access to over a billion daily active users in mobile games, Axon promises advertisers broad reach and improved efficiency. Existing clients can refer peers, with new advertisers receiving $5,000 in ad credit after matching spend. CEO Adam Foroughi emphasized that while Axon is broadening its scope, gaming partners remain central, and the expansion will only enhance results by fueling smarter AI models.